About Us

Kitchen appliances, without the showroom markup.

We sell the same built-in kitchen appliances the showrooms sell, at online prices. No showroom floor to pay for, no commissioned salesperson, no pressure to decide on the spot.

What we actually do differently

Built-in appliances are not really bought on brand or on looks. They are bought on whether they fit. A hob that is 20 mm too wide for the opening in your carpentry is not a small problem, it is a joiner coming back and a delivery slot wasted.

So every built-in listing here publishes four separate sets of numbers: the product dimensions, the cutout the appliance drops into, the clearances it needs around it, and the packed carton size for delivery access. Where a manufacturer has not published a cutout, we derive one from the product dimensions and label the listing as an estimate rather than quietly presenting it as a spec-sheet figure.

Everything is local set, sourced through the authorised channel and serviced by the brand's Singapore agent. We do not sell grey imports.

If you are not sure what you need, send us the opening in your cabinetry and we will check it against the spec sheet before you buy anything.